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4 Ways to Use Quality as a Brand Differentiator

4 Ways to Use Quality as a Brand Differentiator

Quality is quickly becoming more important to customers than price when considering a purchase. In fact, a recent study found that 53 percent of customers polled rated quality higher than price (38 percent) as a deciding factor when buying a product or service. And...
Building Your Pharmacy’s Top Talent Pool

Building Your Pharmacy’s Top Talent Pool

Unemployment rates in the US are at their lowest in decades. This is great news for the economy; however, it can result in complications when attempting to fill open positions in your pharmacy. Make no mistake, traditional pharmacy hiring methods are still valuable...
Five Ways to Boost Your Pharmacy’s Performance

Five Ways to Boost Your Pharmacy’s Performance

By now it’s no secret that independent and local pharmacies influence performance metrics for insurance plans and pharmacy benefit managers (PBMs) and, conversely, that PBMs rate their partners (those same pharmacies), using metrics that could very well affect their...
4 Trends That Can Make, Shake, or Break Your Pharmacy

4 Trends That Can Make, Shake, or Break Your Pharmacy

Does your independent pharmacy have what it takes to ‘make it’ instead of ‘break it?’ Basic marketing principles known as the “marketing mix” tell us that there are four controllable variables in marketing that can help determine success. The highly coveted “four P’s”...