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4 Trends That Can Make, Shake, or Break Your Pharmacy

4 Trends That Can Make, Shake, or Break Your Pharmacy

Does your independent pharmacy have what it takes to ‘make it’ instead of ‘break it?’ Basic marketing principles known as the “marketing mix” tell us that there are four controllable variables in marketing that can help determine success. The highly coveted “four P’s”...
The 80/20 Rule: Can Your Pharmacy Make More $ with Less?

The 80/20 Rule: Can Your Pharmacy Make More $ with Less?

Are you a follower of Pareto’s Law? If not, it might be time to become one. Pareto’s Law, or more accurately, The Pareto Principle, tells us that 20 percent of our customers represent 80 percent of our sales. Also, that 20 percent of our efforts produces 80 percent of...