You’ve heard the terms – Dog Dad, Cat Mom, Fur Babies – these titles are clear indicators on how much the owner and pet role has changed in your patient’s household.
In 2019, Americans spent more than 75 billion on their pets. The growth in millennial pet parents and the trend toward humanizing pets have led to an increased demand for high-quality premium pet products and services.
If your pharmacy hasn’t taken advantage of getting involved in this booming industry, here are some tips on how to get started.
Tip 1: Invest in a Permanent Pet Endcap
Include a wide variety of pet essential items to choose from. Products should include collars, leashes, chew toys, health supplements, and natural treats. Pet parents are opting to purchase natural products to maintain and/or improve the health and well-being of their beloved companion animals.
The top-selling natural pet products are:
• Holistic cat and dog food
• Holistic grooming products such as the blueberry facial for dogs
• Products for older pets, particularly for dogs
• Toys made with natural fibers
• Cat litter
Tip 2: Offer CBD Oils for Pets
Anxiety? Pain? Loss of appetite? CBD can help those furry companions too. CBD Oils have taken the country by storm and pets shouldn’t be excluded from the many benefits they offer. CBD shows promise in supporting a pet’s:
• Neurology & cognitive function
• Immunity & allergy systems
• Hip & joint mobility
• Relaxation & comfort
• Everyday health & wellness
Tip 3: Don’t Forget the Topical Preventatives
In the warm weather months and year-round in the South, monthly topical preventatives like flea/tick and heartworm medications are an easy sell. Typical margins for pharmacies are in the range of 20-28%. Make sure to offer a variety of strength and size options for the larger and smaller sized pet.
Tip 4: Compound & Partner with Veterinarians
Compounding makes life easier for veterinarians and pet owners. To start out, consider offering simple compounded medications like prescription flavorings. Chicken? Fish? Steak? There’s a flavor out there that will suit your patients’ pet. Make sure to let local veterinarians know that you can fill pet prescriptions and flavor them, too.
Pet health is a profitable business that will continue to rise. Your pharmacy should take advantage of these tips and see how four-legged patients can boost your bottom line.
Don’t know where to start? Through our partnership with Aspire Health Pharmacy Services, PPSC has the solutions to get your pharmacy running with competitive pricing, discounts, and attractive rebates. To learn more about our offerings, ask your PPSC Sales Consultant today.